Is responsible for developing the sales network in the field of retail, improves conditions for sale of the range of products and leads the sales team.
A junior and often starting position in marketing in the field of FMCG. Employees frequently start this job as fresh university graduates (ideally specialising in marketing) or have very little experience. They initially provide support to more senior managers and are gradually entrusted with smaller brands to administer independently. This position includes general marketing brand communication.
Creates the brand’s marketing and sales strategy, prepares semi-finished marketing strategies and subsequently assigns and supervises their implementation. This job includes preparation of new strategies and communication with customers, monitoring the market and planning sales.
Identifies and develops the company’s business opportunities. Prepares business plans and marketing strategies and subsequently also implements them. He/She remains in regular contact with suppliers and continues to develop existing relations. He/She devises strategies for entering new markets or for promoting new products and cooperates internally with the sales and purchasing departments. Monitors ongoing results and fulfilment of plans with regard to the situation on the market and isable to ensure competitiveness.
The manager of a specific country, responsible for the company’s operation in a specific country (finance, marketing, HR, production, information technologies, etc.), and for developing the company’s business and other activities.
Provides telephone and e-mail support to new and existing customers. Usually, the job contains answering questions and solving problems of customers, accepting orders, processing offers and ordering goods from suppliers. Works with the company‘s internal systems.
Is responsible for the department´s smooth operation. Displays goods, is responsible for the department´s appearance. He/She manages and motivates people in his/her department.
Orders goods to the store and ensures its smooth operation. Is in charge of the store’s appearance and is responsible for the administration related to its running. Deputizes for the store manager during his/her absence.
Is responsible for creating the company’s on-line marketing strategy, manages on-line campaigns and subsequently evaluates their economic benefits. Draws up a plan of on-line advertising and promotion, creates concepts of promotional events, administers the related documentation and also leads the team.
This employee in the field of on-line marketing prepares and organises marketing surveys, ensures, organises and monitors on-line advertising events and subsequently evaluates their economic benefits. He/She draws up a plan of advertising and promotion, creates concepts of promotional events and administers the related documentation.
The position of an E-Commerce Manager requires an overview in many fields from the business (responsible for online sales, product portfolio, turnover, etc.) through marketing (responsible for traffic generation), customer service (online customer satisfaction, must understand their needs), IT (cooperation with shop development agency/ programmers, must master the basics of scripting language, CSS, HTML), to logistics (integration of systems with an emphasis on ensuring that customers are sure that the goods they have ordered are available, etc.). The holder of this position has a good understanding of email newsletters, payment gateways, etc.
Is responsible for communicating with key customers and the general business policy. He/She is also required to maintain and develop long-term relationships with key customers. In this job he/she prepares plans and negotiates the business terms of partnerships. He/She also plans sales and arranges marketing events.
An employee who analyses the market, the competition and customer segmentation. He/She monitors consumer behaviour, administers the CRM system, executes market surveys and cooperates with suppliers.
Responsible for managing the Marketing Department, manages the marketing activities of the company, product or product range. Configures the company’s marketing strategies and is responsible for their realisation and subsequent evaluation. He/She is also responsible for preparing and administering department budgets.
Responsible for management of the marketing activities of the company, the product or product range. Manages marketing activities from marketing strategies to management of the marketing mix (product, price, distribution and promotion), deals with suppliers of services (advertising agencies, PR agencies, companies performing marketing surveys) and manages a team.
The Marketing Specialist creates marketing analyses leading to increased company profit, monitors the competition and the entire market, and also seeks new promotional solutions. He/She executes promotion him/herself or using an independent agency, tests the effectiveness of promotion, continuously improves promotion and prepares detailed reports. He/She creates plans for POS materials, gift items, posters, leaflets and often works with the Sales Department.
He/She is responsible for the visual aspect of stores, arranges shop windows, displays goods in the store and supervises regular rotation of goods. Cooperates with the Marketing Department on making sure that products are placed as effectively as possible in stores according to customers’ shopping habits.
The PPC campaign administrator is responsible for analysing, administering and implementing on-line advertising campaigns. The position is analytical as well as creative and is either within a Marketing Department or the company outsources specialists.
Public Relations Specialists communicate with the public on behalf of the company. Specialists in public relations spread messages to the public and the company’s clients, often using the media as an intermediary. They create and promote a positive image of the company, brand or products.
The Public Relations Manager communicates with the public on behalf of the company. Specialists in public relations spread messages to the public and the company’s clients, often using the media as an intermediary. They create and promote a positive image of the company, brand or products. The PR manager leads a team.
This position serves customers and provides them with advice. This position also orders, prepares and stocks goods for sale, works with the cash-till and registers receipts.
A combination of the role of sales and marketing director, this position frequently appears in smaller companies. He/She is generally responsible for managing both the sales and the marketing team. This position includes strategic planning and implementation of individual activities in cooperation with the team. This managerial position usually has great power to influence the overall operation of the company.
Reports to the managing director and is involved in the company’s strategic decision-making in the sphere of sales. This job may be very similar to the sales manager’s job; he/she may, but does not have to, lead a sales team.
The sales manager’s job is primarily to meet sales plans and also to prepare strategic plans and the pricing policy in cooperation with the sales director. Management, motivation, supervision and evaluation of the sales team also falls within the competence of this position.
This position is responsible for inspecting and registering incoming business documents (e. g., orders, invoices, etc.) and entering them into the system according to the company’s in-house rules. This position also administers documents concerning assurance of export, customs documentation and others.
He/She is responsible for the active acquisition of new customers and contracts. He/She also takes care of existing clientele within his/her entrusted region and in some cases is engaged in selling goods directly. This employee creates or is involved in creating price offers and is also involved in realising promotional events together with the Marketing Department.
An SEO Specialist has a good understanding of search engine optimization of websites. The holder of this position helps companies and individuals, and develops and implements strategies aimed at achieving a higher number of key words in better positions in search engines. An SEO Specialist usually has an overlap in PPC advertising, copywriting and other related fields of online marketing. Other tasks include dealing with Facebook advertising or newsletters, taking care of the analysis of keywords, analyse the competition and also understands the technical web page.
He is responsible for serving customers in stores, provides advice on the selection of goods, consults the correct selection of goods in relation to the customer. He usually serves the cash register and replenishes the goods at the store. This position concerns work in supermarkets and shops selling food.
A managerial position in the field of social media, may, but does not have to, lead a team of specialists. He/She is usually an employee of a large company, which requires strategic coverage of communication using social media. If this is not a managerial position, this employee frequently also handles communication through social media or transfers this activity to an agency.
This specialist focuses on managing social networks (Facebook, Twitter, etc.), their use for business and also on increasing awareness of the company. This specialist’s job is to prepare materials, communicate with group users, create content and analyse success in cooperation with the Marketing Department.
Is responsible for the sales results and overall smooth operation of the store. He/She manages and motivates the shop staff.
A salesperson whose job is to seek suitable business opportunities, address the obtained contacts by telephone, and present and offer products or services. In some cases he/she also concludes business deals over the telephone.
Copywriter/Content Creator deals with creating engaging advertising texts mainly for promotional and marketing purposes of companies. In cooperation with a graphic designer, he/she assesses and develops advertising plans and creative concepts. He/she determines the final form of the text content of advertising messages so that it affects customers as efficiently as possible.
Internal Communications specialist is responsible for writing and editing a wide range of company articles, documents, speeches, newsletters, etc. He/she participates in the creation and implementation of internal communication strategies. He/she focuses on consulting on the adoption and compliance of internal communication culture, updates the company website/Intranet, and evaluates communication effectiveness.